INDUSTRIES
Real experience in industries where scale,
regulation, and reliability shape every decision.
Healthcare
For over a decade, we’ve worked closely with homecare providers, payers, and digital health teams to improve how care is delivered and managed. From interoperability with EHRs to scheduling, billing, and compliance workflows, we understand the operational complexity behind these systems. Our focus is on building reliable, secure platforms that reduce friction for providers and improve patient outcomes.
Transportation
Our team has supported transportation agencies and ITS providers operating high-volume tolling and mobility systems across major cities. From roadside events to back office processing, we understand how transactions move through complex, multi-vendor environments. We focus on keeping these systems stable, connected, and ready to evolve without disruption.
Energy
Flow assurance and production decisions depend on well-structured workflows. We support this with software that reduces manual manipulation and makes complex models easier to manage. From OLGA input management and validation to repeatable simulation runs, our work improves consistency and control. We also build dashboards that give engineers clear, reliable insight while maintaining strong access and change management standards.
Aviation
In aviation, operational systems need to balance efficiency, safety, and strict regulatory compliance. We build software that improves fleet readiness and maintenance workflows, including aircraft tracking, work-order planning, and electronic records. Through secure integrations across operations, engineering, and finance, aviation teams gain consistent data, reduced downtime, and faster, more confident decision-making.
Advertising
& MarTech
Advertising and marketing teams operate at speed, but without strong foundations, scale creates chaos. We help teams maintain governance while moving faster through solutions for campaign localization, workflow automation, and asset and data integrations. With real-time reporting that connects spend to outcomes, and architecture designed for experimentation, teams can personalize better and optimize performance across channels.
Hospitality
& Travel
Travel and hospitality platforms need to deliver seamless experiences across every step of the customer journey. Softray supports this by building and modernizing search, booking, and personalization systems, along with integrations to pricing, inventory, and partner platforms. The result is faster, more reliable experiences that reduce friction, improve conversion, and support always-on operations.
Human Capital Management
HR and operations teams rely on systems that need to stay accurate, adaptable, and easy to use. Our work focuses on reducing manual effort and improving data confidence across recruiting, onboarding, payroll, and compliance workflows. By unifying employee records, automating approvals, and enabling better reporting, these platforms support both operational efficiency and better employee experiences.
Let’s move cities and people forward, together.
Working on tolling or ITS platforms that need stronger integrations or reliability? Leave your details and we will set up a brief call to explore how our engineers can support your roadmap.