Written by Softray team

Dedicated to empowering older adults to lead independent lives, our leading healthcare client has developed a community-building platform. This innovative platform provided online interaction, education, and community events for older adults through virtual classes and video chats. However, the limitations of used technology posed challenges in scaling the platform and improving business processes. The company recognized the need to address these issues, particularly the outdated legacy code, which was expensive to maintain and no longer aligned with their business requirements.
Goals
The client aimed to leverage the capabilities of a modern and reliable platform, moving away from the increasingly inefficient, time-consuming, and costly maintenance of legacy code. With a clear objective of achieving strategic growth, they embarked on a transformation and modernization journey.
Challenges
The client faced the following goals in improving their technology-driven program:
- Designing a modern, user-friendly interface with the highest accessibility (AAA) to facilitate social connections for senior users.
- Optimizing operational and administrative processes.
- Transitioning from manual and error-prone workflows to automated processes.
- Developing solutions for monitoring, tracking, and data management.
- Implementing comprehensive reporting mechanisms.
- Creating a platform for external organizations to host their private communities.
- Enhancing security controls.
Solution
Softray collaborated with the client to design and develop innovative web and mobile applications to support the global expansion of their community-building social platform. Our team created a seamless digital experience for both individual end-users and communities, fostering learning, connections, and growth.
The process began with a user-centered design approach, including advanced interaction mock-ups and rigorous validation with real-life end-users. Interactive prototyping facilitated realistic simulations, followed by iterative user testing and improvements to ensure WCAG and ADA standards compliance. Once the visual UI design and specifications were finalized, the development phase commenced.
Softray’s product team focused on creating stable and reliable processes to maximize availability, usability, and resilience. The system’s flexibility was prioritized alongside the introduction of new functionalities.
The following solutions were offered and implemented:
- A highly available platform is configured for scalability based on traffic load.
- User-friendly monitoring and system health diagnostic logs for efficient issue troubleshooting.
- Implementation of a comprehensive CI/CD pipeline using GitLab CI/CD, supporting agile development processes.
- Well-documented processes and procedures.
- Infrastructure designed to minimize deployment downtime and mitigate risks, ensuring compliance with security requirements through automatic infrastructure drift checks and system port verification.
- Configured production DB backup strategy.
- Centralized identity management across multiple clients.
- Full multi-language support.
- Multi-time zone application.
- System design enables customization and content sharing among users.
- Integration of a conference platform with diverse user experiences: native and embedded.
- Configuration and setup of a self-hosted video platform instance, customized to suit product needs.
- Implementation of a robust user engagement tracking mechanism.
- Integration of Power BI reporting within the system.
Result and Benefits
Collaboration with Softray empowered our healthcare client to embark on a successful digital transformation journey, enabling them to effectively manage their expanded delivery business, significantly grow their customer base, and meet end-user expectations. The achieved results include:

The platform’s simple and accessible UI played a crucial role in increasing user engagement, fostering meaningful connections, and delivering the following outcomes:

Supporting evidence
Softray designed, developed, and continues to maintain both web and mobile applications, which have consistently achieved outstanding results. Within a year, the platform received the Quality and Innovation Award from the Home Care Association of New York State. Additionally, it was announced as the winner of the Consumer Technology Association Foundation Award to Combat Social Isolation, further validating its impact and effectiveness.